Paid Search
Research is a key component of most purchase decisions, and Google Search is the primary place where this research occurs. A well-structured and highly optimised Paid Search campaign on Google will have a direct impact on your business’ online visibility, site traffic, in-bound leads and sales.
Social Media
The power of social media is immense. We have social media buying expertise across Facebook, Instagram and other social channels. We will help set campaign objectives, refine a target audience, optimise campaign performance and advise on best practice for posts and creative.
Video
Video is growing at a staggering rate and nothing generates brand awareness quite like video. We will get your video content in front of the right audience on YouTube, Facebook, OnDemand and other video channels cost effectively.
Mobile
While mobile activity is often included within a general digital buy there are some cases where a mobile specific strategy is going to be the strongest way to generate sales.
We even work with one mobile technology partner who enables us to target audiences based on where their smartphones were at any given time. Imagine being able to reach people who attended a specific conference, watched a sporting event or even visited a competitor.
Digital display
Digital display is still the ‘bread and butter’ of online advertising and can be used to achieve a wide range of objectives. We have long standing relationships with all the key digital sites in New Zealand such as NZHerald.co.nz and Stuff.co.nz. We also have programmatic buying capability which gives us the ability to deliver your advert to specific target audience across thousands of different sites cost effectively.
Content
Many companies have invested money to create content for a particular target audience. We can help you distribute this content to potential customers cost effectively and drive them to take the desired action… like making a purchase!